A new stand experience, to involve motor enthusiasts. PLI Italy went on stage from 2 to 10 December at the Bologna Motor Show.

Right from the first days, we noted a large flow of visitors to our stand at pavilion 32 (stand C36); thanks to the presence of the driving simulator branded PETRONAS and exploiting the gamification formula we attracted many motor enthusiasts, acquiring a large number of contacts through digital recording.

After the success of last year, the second edition of the “Network and the Road Haulage Grand Prix” competition was held, which saw 8 PETRONAS workshops as protagonists in a challenge in teams composed of car repairers belonging to different networks.

The winning teams received rich prizes, including workshop products and a GoPro. It was an opportunity to highlight the importance of belonging to a network, both through participating workshops and independent ones.

It was also a moment of celebration with our customers for the fourth consecutive constructors’ world championship title of the F1 World Championship won by the MERCEDES AMG PETRONAS Team.

Follow our official Facebook page PETRONAS Syntium where you will find a gallery with photos and videos of the Motor show and the celebration.

Communication Team